After proposing the idea to the newsletter’s editor, we partnered up to envision a new era for this publication. Together, we imagined an updated editorial and visual strategy, relying on competitive research, graphic trends, and user insights. After finding relatively bleak comparisons among peer schools, we turned our attention to popular publications such as Medium, The Guardian, Buzzfeed, and Lily Lines to understand how their recent redesigns appealed to a similar demographic of readers with a modern look and easily-digestible bites of news.

Compiling what we had learned, we built a new editorial and visual strategy focused on engaging students with bold, creative graphics and short, informative news. The masthead was updated from a quiet, humanist typeface to bold, funky serif lettering while maintaining its signature squirrel and Temple cherry-red accents. A new card-style layout was introduced to streamline the readability of stories and a bright announcement bar was added to amplify special university announcements. To build a cohesive experience, illustrations would now follow a consistent weekly theme rather than vary by story.